Privacy Policy

Privacy Policy

This Privacy Policy explains how information about you, which is collected by Impression Technologies (“Impression Technologies”, “we”, “us”) when you use our website.

Collection Of Information

We collect information you provide directly to us. For example, when you use our contact form you supply us with your email address. We also collect information when you communicate with us.

Other Data We May Collect Automatically

When you use our Services, we may automatically collect certain personal data that we then aggregate so that it is not reasonably linked to a single, identifiable individual. This information provides us with helpful statistics that are used to improve our Services – for example, information on how our Services are generally used and accessed. By collecting this information, we learn how to best tailor our Services to our customers. We collect the following information automatically:

Log Information
We log information about your use of the Services, including your Internet Protocol (“IP”) address, the type of browser you use, access times, pages viewed, number of clicks, and the page you visited before navigating to our Services.

Device Information
We collect information about the computer or mobile device you use to access our Services, including the hardware model, MAC address, operating system and version, unique device identifiers and mobile network information.

Network Information
We may collect information about your network, such as information about devices, nodes, configurations, connection speeds and network and application performance.

Location Information
We may collect information about the location of your mobile device. For more details, please see “Location Information” below.

Usage Information
We may collect information about the use of our Services and certain tools, such as how often the tools are used, the duration and quality of use, calibration data, project configuration data and operator data.

Information Collected by Cookies and Other Tracking Technologies

Cookies and other tracking technologies (such as web beacons) are used to enhance your experience by allowing us to tailor our content based on your interests and distinguish you from other users of our Services. A cookie is a small file of letters and numbers that does not contain any personal data, and that we store on your browser or the hard drive of your device. A cookie can contain information, such as a user ID or preferences, which the Services use to personalize content, track the pages you’ve visited or to save your password so you do not have to re-enter it each time you visit our Services. We do not track your personal data through cookies, unless you choose to provide this information to us by, for example, registering or logging on to our Services. We use the following types of cookies:

Strictly necessary cookies.
These are cookies or other tracking mechanisms necessary to make our Services function as intended. They include, for example, cookies that enable you to use a shopping cart.

Analytical/performance cookies.
They allow us to recognize and count the number of visitors and to see how visitors move around our Services. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies.
These cookies enable us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They may also be used to recognize you when you return to our Services.

Third-party cookies.
We may allow third parties to place cookies on your device for advertising and analytics purposes. For more information about these cookies, please see “Advertising and Analytics Services Provided by Others” below.

We will ask you for your consent to our use of cookies when you first visit our Services. We may assume that you consented from ticking a box and clicking on an “I agree” (or similar button) or by continuing to navigate on our Services despite a clear and visible notice on our Services that we use cookies. If you agree, we will place an opt-in cookie on your device. If you disagree, we will place an opt-out cookie. These will help us remember your choice and avoid asking you in the future. If you change your mind, simply delete the cookies on your device (please refer to the software provider’s documentation) and you will be asked again if you agree or disagree with our use of cookies when you visit our Services next. You can also adjust your browser settings to receive a message every time a cookie is installed on your computer or to prevent their installation altogether. Although rejection of cookies will not interfere with your ability to interact with most of our Services, you will need to accept cookies if you choose to enter areas of our Services that require registration or login. Certain other functions and/or services might be unavailable to you if you reject cookies altogether.

Use Of Information

We may use information about you for purposes, including to:

  • Provide, maintain and improve our current and future Services;
  • Provide and deliver the products and services you request, process transactions and payment information and send you related information, including confirmations and invoices;
  • Resolve technical issues related to the Services, and send you technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about products, services, offers, free trials, surveys, contests, promotions, rewards and events offered by us and others, and provide news and information we think will be of interest to you, including through electronic communications and based on your location with your consent or where otherwise permitted by applicable law;
  • Monitor and analyze trends, usage and activities in connection with our Services and tools and those of third parties;
  • Link or combine with information we get from others to help understand your needs and improve our services.

How We Share Personal Data

We may share your information with our internal staff within the company.
We may also disclose data relating to you to approved third parties for business analytics purposes.

If you have agreed to receive direct marketing from us and our affiliated companies, we may also share your data for this purpose

In addition, we may disclose your personal data to courts, law enforcement authorities, and other government bodies if we are required to do so by law or legal process or if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We reserve the right to transfer your personal data in the event we sell or transfer all or a part of our business or assets. Should such a sale or transfer occur, we will use reasonable endeavours to direct the subsequent owner to use your personal data in a manner that is consistent with this Privacy Policy.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you for statistical purposes.

We do not sell or otherwise disclose personal data about you, except as described here or as permitted or required by law.

Where Your Personal Data May Be Transferred And Stored

Your personal data will be processed in the United Kingdom and/or in other states of the European Economic Area (EEA). From time to time we may also transfer your personal data to countries outside the EEA which do not offer data protection standards comparable to those within the EEA. If we transfer your personal data to a country outside the EEA we shall do so in full compliance with applicable data protection law.

Links To Other Sites

Our Services may provide links to other websites and services for your convenience and information. These other websites and services may operate independently of us. Linked sites may have their own privacy notices and terms of use in place, which we strongly suggest you review if you visit any linked websites or services. To the extent any linked websites or services you visit are unrelated to our Services, we are not responsible for them.

How We Protect and Secure Personal Data

We maintain administrative, technical, organisational and physical safeguards to protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the personal data that you provide when you use our Services.

Access and Correction

In accordance with our obligations under the Data Protection Act 1998 we provide users with access to personal data we hold and respect users’ rights to review, correct, and delete their data where appropriate. Requests made by users for access to their data may be subject to a fee. To help protect your privacy and security, we will always take steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data. Access requests and any queries regarding your rights in relation to personal data we hold relating to you should be addressed to This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Your Preferences

If you would like to view the personal data we process about you, to update your contact details and preferences, or to tell us you no longer want us to process your personal data, you may do so by emailing us at If you would like to be removed from our mailing list, you may email us at .

If you ask that we stop using your personal data, we will take appropriate steps to honour that request. However, we will retain records of your personal data as needed in order to comply with applicable law and as necessary to enable us to comply with your requests.

Updates To Our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to reflect changes in our privacy practices on our Services. We may post a prominent notice on our Services or email you to notify you of significant or material changes to this Privacy Policy. The date at the top of this Privacy Policy indicates the date when it was most recently updated.

If you continue to use our Services ten (10) days after the date of such notification your continued use of our Services will be deemed to be your acknowledgment of such changes.

How To Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update the personal data we have about you or your preferences or exercise any of your rights, please contact us by:

Sending an email to